Outreach Toolkit

This guide contains the visual and messaging elements of the Ripple Effect campaign. The following pages outline how public-facing communications about the Ripple Effect should look and sound, making our messaging consistent and recognizable across channels.

The brand guide includes everything you need to effectively talk and post about the Ripple Effect, including campaign strategy and messaging, logo, colors, typefaces, sample imagery, and social media templates.

This campaign was designed to inspire action and encourage participation with conservation districts, so keeping the language and imagery clear and consistent ensures people associate all campaign-related content with the Ripple Effect.

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This set of tutorial videos provides an introduction and overview of the Ripple Effect Brand Guide, illustration library, and customizable Canva templates, helping users effectively apply these resources in their conservation outreach.

This messaging document is a tool for partners to refer to when discussing or promoting the Ripple Effect campaign. It provides a general framework, primary message and audience-specific talking points to ensure consistent communication about the campaign.

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These social media graphics and content are designed to promote waterway restoration efforts and conservation awareness.

Use the Social Media Brand Guide to customize your own posts using the Canva templates for: ‍

Horizontal Social Media Posts | Vertical Social Media Posts

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These customizable project signs inform passersby that this site is part of an effort to restore waterways, helping conservation districts share their impact and engage the community in local conservation work.

Customize your own sign using the Canva template.

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This folder contains over 30 illustrations, including Ripple Effect visuals, Conservation Catalog benefit icons (in English and Spanish), and Riparian Youth Activity booklet artwork (in English and Spanish), all available for use in conservation outreach and education.

Customize your own designs with these illustrations and graphics on Canva.

This front and back rack card highlights how land managers can strengthen waterways on their land, why productive waterways are important, and what a healthy, productive waterway looks like—demonstrating how small actions make big ripples for water quality and land stewardship.

Customize your own rack card using the Canva template.

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30 second outreach video focusing on maintaining productive waterways that makes land more resilient and support the next generation of landowners.

30 second outreach video focusing on community action and engagement.

This front and back rack card highlights simple ways that the public can help keep Washington’s waterways healthy—from streams to rivers to the ocean—showing how small actions make big ripples and encouraging community involvement.

Customize your own rack card using the Canva template.

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There are ten different versions of the Ripple Effect logo for you to use on your materials in English and Spanish. Use the link to download logo files.

Customize your own designs with the logo on Canva.

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This two-sided fact sheet provides land managers with practical ways to enhance their waterways, strengthen their land, and ensure productive waterways for future generations—highlighting the long-term benefits of healthy water systems and how trees and vegetation play a crucial role in water quality and resilience.

Customize your own fact sheet using the Canva template.

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This one-page fact sheet highlights how your actions matter in making waterways healthier across the state, explains what a healthy waterway looks like, and shares ways to get involved with your local conservation district—because waterways across our state are connected.

Customize your own fact sheet using the Canva template.

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Take care of Washington's rivers and streams

Dive into the world of rivers and streams with this fun, hands-on activity guide! Designed for kids ages 6-10, this guide introduces the importance of riparian areas, the special places where land and water meet. Through games and coloring pages, young explorers will learn how trees, plants, and wildlife work together to keep Washington’s waterways healthy. Perfect for classrooms, outdoor adventures, or at-home learning, this guide encourages kids to discover, explore, and protect the streams and rivers in their own communities! Printed version comes with a sticker page.

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For teachers: This guide features discussion questions, vocabulary words and other resources to help students get the most from the Youth Activity booklet, "Be a Conservation Superhero!".

To inform the riparian communications campaign, the Washington State Conservation Commission (SCC) hosted focus groups to gather public perspectives on Washington’s water ecosystems and the future of salmon populations.

If you want to take care of Washington’s natural resources but need inspiration or help getting started, you’ve come to the right place.

Whether you live on a farm, in town, on a waterfront, or in the woods, this catalog introduces a variety of conservation actions for managing land sustainably.

Esta hoja informativa de dos caras proporciona a los administradores de tierras formas prácticas de mejorar sus vías fluviales, fortalecer sus tierras y garantizar vías fluviales productivas para las generaciones futuras, destacando los beneficios a largo plazo de los sistemas de agua saludables y cómo los árboles y la vegetación juegan un papel crucial en la calidad del agua y la resiliencia.

Customize your own fact sheet using the Canva template.

Esta hoja informativa de una página destaca cómo sus acciones son importantes para hacer que las vías fluviales sean más saludables en todo el estado, explica cómo se ve una vía fluvial saludable y comparte formas de involucrarse con su distrito de conservación local, porque las vías fluviales en todo nuestro estado están conectadas.

Customize your own fact sheet using the Canva template.

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Esta tarjeta frontal y posterior destaca cómo los administradores de tierras pueden fortalecer las vías fluviales en sus tierras, por qué son importantes las vías fluviales productivas y cómo es una vía fluvial saludable y productiva, demostrando cómo las pequeñas acciones generan grandes efectos en la calidad del agua y la administración de la tierra.

Customize your own rack card using the Canva template.

Esta tarjeta con estante frontal y reverso destaca formas simples en las que el público puede ayudar a mantener saludables las vías fluviales de Washington (desde arroyos hasta ríos y océanos), mostrando cómo las pequeñas acciones generan grandes efectos y fomentando la participación de la comunidad.

Customize your own rack card using the Canva template.

Cuidemos los ríos y arroyos de Washington

Sumérgete en el mundo de los ríos y arroyos con esta divertida guía de actividades prácticas. Diseñada para niños de 6 a 10 años, esta guía presenta la importancia de las zonas ribereñas, los lugares especiales donde se unen la tierra y el agua. A través de juegos y páginas para colorear, los pequeños exploradores aprenderán cómo los árboles, las plantas y la vida silvestre colaboran para mantener las vías fluviales de Washington en buen estado. Perfecta para el aula, las aventuras al aire libre o el aprendizaje en casa, esta guía anima a los niños a descubrir, explorar y proteger los arroyos y ríos de sus comunidades. La versión impresa incluye una página de pegatinas

Video de divulgación de 30 segundos formar parte del efecto de ondas significa mantener vías fluviales productivas que hagan que tus tierras sean más resistentes y apoyen a la próxima generación de terratenientes.

Video de 30 segundos sobre acción y participación comunitaria.

Con preguntas para debatir, palabras de vocabulario y otros recursos para ayudar a los estudiantes a sacar el máximo provecho de este libro de actividades.

Si desea cuidar los recursos naturales de Washington pero necesita inspiración o ayuda para empezar, ha llegado al lugar adecuado.

Tanto si vive en una granja, en la ciudad, a orillas del agua o en el bosque, este catálogo presenta una variedad de acciones de conservación para gestionar la tierra de forma sostenible.